We receive a quote from Greenaus Solar, request to build a modern looking website to beat their competitors and stand out of the Solar Energy Market
Their previous website was done by Affordable Website Design, but Greenaus Solar complains the CMS does not fully work, and the feedback system was only a fake form, and the design is not fashioned at all.
Therefore, they made the decision to rebuild a website, luckily, they find us
They had some requirements:
We designed a website with 25 pages able to cross-link internally. All the contents on the website are highly relevant to their industry. We also ad d FAQ and Blogs to gain the change of search by the customers. All pages contain no keyword tags preventing rank penalty by Google and other search engines
We designed a reasonable way to calculate the user energy consumption with minimum fills/questions to maximize the user experience. When we doing the usability test, it turns out the result is very accurate. Also, the page also provides a link to government rebate which can navigate user right to the targeting position of a third party page.
We considered user's differing habit and designed three quote form and one contact form to minimize the difficulty of accessing quote pages.
All the forms with email information would record to the subscription system as well for future marketing.
Subscription is a vital tool for marketing, allows a company to get users' emails or phone numbers for their future email or phone promotions.